B Corps go through a rigorous certification process to ensure that their business model inspires social and environmental change as a means to improve the human condition, increase social consciousness, and alleviate poverty. VSCO girls may have the power to raise that statistic by creating an even larger mass appeal for these green products.Р”В¬otoPaxi backpacks, United by Blue backpacks, and Patagonia backpacks are all certified B Corps. ItРІР‚в„ўs evident that millennials and Gen Zers are succeeding in making parts of the green movement conspicuous and mainstream, so much so that 53% of millennials say they prefer purchasing products that are eco-friendly in 2018. Metal straws are also crucial substitutes, comparatively when you are replacing single use plastic straws (even though most people have the ability to lift a cup up to their lips). Stainless steel water bottle company Hydro Flask is helping to preserve national parks, along with eliminating reliance on single use plastic bottles. Re-Kanken backpacks are made entirely from polyester recycled from plastic bottles. With Birks on her feet, a Fjallraven Kanken bag on her back, and a Hydro Flask in hand, the VSCO Girl evidences her love for the planet. Reading The Green New Deal doesnРІР‚в„ўt hurt either. So while spurring conversations and individual advocacy is very important, make sure to check the voting records of your politicians, register to vote, or volunteer for a candidate you feel is passionate about the environment. These dialogues may result in action, but lest we forget the most substantial impact on our environment and futures will come from corporate responsibility, policy change, constituent engagement, and military reform. And the more mainstream this environmental crisis becomes, the more conversations about what we can all do as individuals to reduce our own carbon and plastic footprints. Following and promoting low waste or vegan lifestyles, and being vocal about the environmental benefits of these lifestyle changes to their relatives and friends are subtle cues that sustainability is growing to be more of a hot button issue. Whether itРІР‚в„ўs through twitter or IG, or even just having a turtle sticker on their Hydro Flask, VSCO girls have the potential to bring awareness to vital issues. The GoodР”Р‡rom РІР‚Сљsave the turtlesРІР‚Сњ to РІР‚Сљgo veganРІР‚Сњ, VSCO girls can be quite vocal about being environmentally conscious online.

However, beneath the surface, we canРІР‚в„ўt help but wonder whether the trend is actually aiding our environment in any way. The hashtag yields teens and tweens toting metal waterbottles and touting metal straws, and are deemed РІР‚Вenvironmentally consciousРІР‚в„ў. The label stuck earlier this year, becoming a meme on Tik Tok and Instagram. The name tips its hat to the photo editing app, VSCO, where users can apply preset filters to their photos. The Generation Z style is exemplified by this group of teenagers, as the VSCO (pronounced РІР‚СљviscoРІР‚Сњ) girl.

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